Darling is a premium Italian suncare brand born to make SPF cooler than ever. More than just sun protection, Darling transforms SPF into a luxurious, daily skincare ritual that feels good, looks beautiful, and actually works. With the mission to "make SPF desirable, with a purpose," Darling blends high-performance formulas with elegant design and a sensory experience that turns sun care into self-care.

Their mantra, “SPF = Stay Pretty Forever,” reflects their philosophy: protecting your skin today is the secret to glowing, youthful skin tomorrow. Darling products feature next-generation UV filters, skin-nourishing antioxidants, and are vegan, reef-safe, and cruelty-free. Packaged in minimalist, recyclable bottles, every detail is designed to be kind to your skin — and the planet.

Darling isn’t just about protection. It’s about pleasure, beauty, and everyday confidence — under the sun.